Situated on quaint Flagler Avenue in New Smyrna Beach Florida, Silly Willie’s opened in October, 2003. Vicki and Joann became the proud owners in 2007. The boutique was designed to be a fun place to visit and shop and for sisters, Vicki and Joann it’s also a fun place to work. Often times our customers stop by with their furry friends just to say hello.

Pets are always welcome at Silly Willie’s however we do encourage them to keep their owners on a leash. Our customers have said their dogs won’t allow them to pass by the shop without detouring to the front counter. Once there, they know a simple wag of the tail will garner a reward from the treat jar.